Must Reads:
The Design of Business - Roger Martin
Bringing Design to Software - Terry Winograd
Business Books:
Innovator's Dilemma - Clayton Christensen
Innovator's Solution - Clayton Christensen
Management - Peter Drucker
The 21 Irrefutable Laws of Leadership - John C. Maxwell
The Fifth Discipline - Peter Senge
The Design of Business - Roger Martin
The Innovation Secrets of Steve Jobs - Carmine Gallo
The Opposable Mind - Roger Martin
Success Through Failure - Henry Petroski
Good to Great - Jim Collins
Zero to One - Peter Thiel
Design Books:
Sprint - Jake Knapp
Competing Against Luck - Clayton Christensen
Overcrowded - Roberto Verganti
Creative Confidence - Tom & David Kelley
The Art of Innovation - Tom Kelley
The Inmates are Running the Asylum - Alan Cooper
Design-Driven Innovation - Roberto Verganti
Do You Matter? - Robert Brunner
Exposing the Magic of Design - Jon Kolko
Rocket Surgery Made Easy - Steve Krug
User and Task Analysis for Interface Design - JoAnn Hackos, Janice Redish
Sketching User Experiences - Bill Buxton
The Psychology of Everyday Things - Donald Norman
Other:
New Rules for the New Economy - Kevin Kelly
Rules for Revolutionaries - Guy Kawasaki
The Long Tail - Chris Andersen
The Paradox of Choice - Barry Schwartz
The Rise of the Creative Class - Richard Florida
Blink - Malcolm Gladwell
The Black Swan - Nassim Taleb
The Checklist Manifesto - Atul Gwande
Flawed Advice and the Management Trap - Chris Argyris
Quotes:
"I've spent a lot of time over the years desperately trying to think of a 'thing' to change the world. I now know why the search was fruitless -- things don't change the world. People change the world using things. The focus must be on the 'using', not on the 'thing'. Now that I'm looking through the right end of the binoculars, I can see a lot more clearly, and there are projects and possibilities that genuinely interest me deeply." Bret Victor
"We tend always to work, almost spontaneously I would say, in a land inhabited by desires, the desires of people, still largely undiscovered... and this, as we know, is a zone with high, extremely high, turbulence... We walk on streets that have not yet been opened, on unknown paths to reach the heart of people... We move on the enigmatic borderline between what could become real (objects really loved and owned by people) and what will never become real (objects too far from what people are ready and willing to want). This practice of the borderline is difficult and risky, and asks for awareness and commitment from each one of us, in each of our roles. Our mission is to stay as close as possible to the borderline, although we know it is not clearly drawn and that there is a risk of going beyond it... but what an emotion when with a new project we get close to it. Mass manufacturers instead keep as far as possible from the borderline because they want to avoid any risk... but in this way, slowly, they all produce the same cars and the same TVs. Alberto Alessi